[ 25.3176° N, 82.9739° E • VARANASI HERITAGE ]

✦ ATELIER VARANASI • EST. 2016 ✦

Crafting Elegance Under Every Step

Artisanal handloom luxury. 100% pure New Zealand wool & Mulberry silk, masterfully hand-woven in Varanasi for architectural spaces.

93+ Haute Contours

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400+ Knot Density

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100% Wool & Silk

View Shop Catalog ➔ Irregular Rugs ✦ Bespoke Studio

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❖ LIVING TEXTILE BLUEPRINT ❖

Pure Craftsmanship, Zero Compromise

[ SPEC 01 ]

400 KPSI

Knot Density

Interlocked double-weft knotting engineered for lifetimes of resilience.

[ SPEC 02 ]

100% PURE

Natural Fibers

High-altitude New Zealand luster wool blended with organic Mulberry silk.

[ SPEC 03 ]

BESPOKE

Room Tailored

Biomorphic silhouettes hand-carved to your exact room coordinates.

Discover Haute Contours ➔

❖ 2026 ARCHITECTURAL LIVING ART ❖

Premium Handmade Irregular Rugs

Sculptural biomorphic contours hand-tufted from pure New Zealand wool & luster silk.

✨ Contour 1 of 93 Masterpieces

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Explore All Contours ➔

Need a bespoke irregular silhouette custom carved to your room's architectural layout?

Commission Bespoke Irregular Shape ✦

2016

Established

❖ INDIAN TEXTILE HERITAGE ❖

Bespoke Luxury Crafted by Artisans

Handloom mastery nurtured across generations in Varanasi, bridging historic weaving lineages with modern architectural interiors.

Weaver Family Guilds

Generational handloom artisans crafting heirloom weave densities.

Pure Natural Materials

High-altitude New Zealand wool & Mulberry silk, small-batch dyed.

Custom Room Blueprinting

Millimeter-precise room scaling and bespoke color matching.

Read Full Story ➔

❖ 5 WEAVING STRUCTURES ❖

The Collections

Exquisite weaving structures designed for timeless spaces

Premium Handmade Irregular Rugs Collection

Haute Couture

Irregular & Sculptural

Organic forms, 3D hand-carved in pure wool for architectural statements.

Heirloom

Hand-Knotted Rugs

Knot-by-knot masterpieces with 400+ knots/sq. in. for generations of life.

Bespoke

Hand-Tufted Rugs

Plush modern textures and custom architectural color palettes.

Modern

Machine-Made Rugs

High-precision weaves designed for heavy-traffic residential living.

Eco-Luxe

Natural Jute Rugs

Braided organic golden jute adding warm, earthy tactile charm.

Explore All Collections ➔

❖ CURATED SELECTIONS ❖

Featured Masterpieces

Hand-knotted, hand-tufted, and irregular creations ready to enrich your spaces

Explore Entire Shop Catalog ➔

❖ BESPOKE ATELIER ❖

Your Space. Your Design. Your Rug.

Custom sizes, biomorphic contours, or designer palettes. Handcrafted to order in 4–6 weeks.

Start Bespoke Design Request ➔

❖ 4-STAGE PRECISION ❖

How We Craft Luxury

Heritage, precision, and artistry on every Varanasi loom

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1. Pure Fibers

High-altitude New Zealand wool & Mulberry silk for natural luster.

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2. Pot Dyeing

Small-batch pigment blending for deep, lightfast color saturation.

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3. Loom Weaving

Knot-by-knot or hand-tufted loop precision by master artisans.

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4. 3D Carving

Hand-sheared pile contours and binding for sculpted depth.

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Global Transit

Insured door-to-door courier tracking

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Trade Partner Rates

Designer dashboards & wholesale tiers

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100% Handloom

Certified Varanasi origin & density

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Bespoke Scale

Custom millimeter room dimensioning

Trade & Designer Portal

Access trade partner rates, log PO lists, and download invoice drafts

Enter your registered partner passcode ID below to unlock discounted price grids and bulk purchase dashboards.

Dealer Price Grid Comparison

Wholesale prices are automatically activated on our retail catalog. The chart below details standard discounts and shipping priority benefits per vendor tier:

Vendor Tier Level	Minimum Order	Discount Rate	Expedited Shipping Terms
Silver Tier Partner	1 Rug	20% Off Retail	Standard Priority (6 Weeks)
Gold Tier Partner	3 Rugs	30% Off Retail	Free Express (4 Weeks)
VIP Direct Partner	5 Rugs	40% Off Retail	Expedited Air Freight (3 Weeks)

Wholesale Policy & Extra Bulk Offsets:

- Orders containing 5-9 total units receive an additional 5% bulk discount.
- Orders containing 10+ total units receive an additional 10% bulk discount.
- Custom bespoke Hand-Tufted orders inherit your trade percentage offsets automatically!

Volume Purchase Invoice

Select unit quantities below to draft a commercial invoice with active discounts.

Invoice Draft

Standard Tier Discount: -30%

Items Subtotal (After Tier): ₹0

Volume Bulk Rate: 0%

Volume Offsets: -₹0

Shipping Term: Free Express

Required Order Threshold: 3 Rugs

Total Invoice Due: ₹0

Crafting Elegance Under Every Step

Pure Craftsmanship, Zero Compromise